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Pricing

Free to start. Powerful when you need it.

Begin with everything you need for one loved one. Upgrade for unlimited family, AI, reports, and coordination — and your loved one is always free.

Free

Everyday reassurance for one loved one.

£0 forever

  • 1 loved one
  • Daily overview & check-ins
  • Gentle routine heads-ups
  • 7-day activity history
  • Mobile & desktop
Start free

Family

Most loved

For the whole family, fully featured.

£8 /month

  • Everything in Free, plus:
  • Unlimited loved ones
  • Unlimited activity history
  • AI weekly summaries & Ask Kit
  • Routine insights & predictions
  • Family Coordination Board
  • Family messaging
  • Exportable reports & care journal
  • API access
  • Dedicated support
Choose Family

Your loved one is always free. Their account is included with every plan — they’re never shown a price and never asked to pay. Billing only ever concerns your account.

Compare plans

Feature Free Family
Loved ones 1 Unlimited
Activity history 7 days Unlimited
Check-in button
Daily overview
Gentle routine heads-ups
Activity timeline
AI weekly summaries
Ask Kit assistant
Routine insights & predictions
Peace of Mind reports
Family Coordination Board
Family messaging
Care journal export
Custom alert rules
API access
Dedicated support

Pricing questions

Is the senior ever charged?

Never. Your loved one’s account is free, forever, and included with every plan — they’re never shown a price and never asked to pay.

Is there a free trial?

There’s no time-limited trial — because the Free plan is genuinely free forever. Start there, and upgrade to Family only if and when you want more.

Can I cancel anytime?

Yes. You keep Family features until the end of your billing period, then move to Free automatically. No partial-period charges, no fuss.

How is billing handled?

Securely through Paddle, our payment partner and Merchant of Record, who also handles VAT and your receipts.

Is my family’s data private?

Yes. Sharing is consensual and can be paused by your loved one at any time, families only ever see plain-language status, and you can leave and erase your data whenever you like.